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~institution:"Université Paris-Dauphine"
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Gomy, Pierre
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Université Paris-Dauphine
Faculdade de Economia e Gestão, Universidade Católica Portuguesa
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
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Université Paris-Dauphine (Paris IX)
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Internationella Handelshögskolan, Högskolan i Jönköping
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Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM..
Darpy, Denis
;
Gomy, Pierre
-
Université Paris-Dauphine
well know French brand DIM, the authors present the permanent
brand
identity
across brand extensions. …
Persistent link: https://www.econbiz.de/10008862099
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