//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Université Paris-Dauphine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing approach"
Narrow search
Delete all filters
| 1 applied filter
Subject
All
approche financière
1
approche marketing
1
brand valuation
1
cours boursier
1
financial approach
1
integrative model
1
marketing approach
1
modèle intégrateur
1
stock market price
1
évaluation de marque
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Language
All
French
1
Author
All
Farjaudon, Anne-Laure
1
Jaoued-Abassi, Leyla
1
Institution
All
Université Paris-Dauphine
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Université Paris-Dauphine (Paris IX)
1
Published in...
All
Open Access publications from Université Paris-Dauphine
1
Source
All
RePEc
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Valeur marketing et valeur financière de la marque : Vers un modèle intégrateur.
Farjaudon, Anne-Laure
;
Jaoued-Abassi, Leyla
-
Université Paris-Dauphine
researches in finance. This article aims at defining the concept of brand according to the
marketing
approach
(Customer …
Persistent link: https://www.econbiz.de/10008917389
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->