Dal Zotto, Pierre; de Vaujany, François-Xavier - Université Paris-Dauphine (Paris IX) - 2011
phenomenon. First, the concept of value co-creation of value is precisely defined. Then, the authors work to develop criteria for … assessing the co-creation of value. The study, based on a netnographic approach, deepens 12 exploratory cases. Three matrix … emerges from the analysis. They allow categorizing the forms of co-creation of value. Finally, a deeper analysis of three …