Perrien, Jean; Roy, Jean; Guiot, Denis; Bastin, Etienne - Université Paris-Dauphine (Paris IX) - 1998
. Commercial content was manipulated to be either of (a) factual or (b) evaluative. The impact of these two contents was assessed … evaluative content result in higher miscomprehension amongst them. As compared to young adults, seniors developed more positive … commercial content, though their overall attitudes tend to be consistently neutral. Involvement towards the product plays an …