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~institution:"Université Paris-Dauphine (Paris IX)"
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Linguistics
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advertising
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attitude envers l’annonce
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attitude towards the ad
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heavy close law
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linguistique
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loi du second lourd
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ordre des mots
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Mérigot, Philippe
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Université Paris-Dauphine (Paris IX)
National Research University Higher School of Economics
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Centralinstitut for Nordisk Asienforskning <København>
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L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd
Mérigot, Philippe
-
Université Paris-Dauphine (Paris IX)
-
2010
linguistics, we focus on
syntax
and more precisely word order. We study the order of two coordinated words and examine a principle …
Persistent link: https://www.econbiz.de/10010705827
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