Liebe, Ulf; Andorfer, Veronika A.; Gwartney, Patricia A.; … - University of Bern, Department of Social Sciences - 2014
This research examines the role of social context in ethical consumption, specifically, the extent to which anonymity … heterogeneity regarding stated ethical consumption and the effects of social context. These results suggest previous research has … underestimated the relevance of social context for ethical consumption and overestimated altruistic motives of ethical consumers. Our …