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~institution:"University of Madras / Department of Commerce"
~subject:"Innovation"
~subject:"Markenführung"
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Innovation
Markenführung
B-to-B-Marketing
2
Business-to-business marketing
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Consumer behaviour
2
Corporate Governance
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Corporate Social Responsibility
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Customer satisfaction
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India
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Indien
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Qualitätsmanagement
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Buvaneswari, P. S.
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Shanthi, R.
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Suganya, M. P.
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University of Madras / Department of Commerce
Springer Fachmedien Wiesbaden
5
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
1
Verlag Dr. Kovač
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ECONIS (ZBW)
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Innovation in the business ; Volume 1
Shanthi, R.
(
ed.
);
Buvaneswari, P. S.
(
ed.
); …
-
International Conference on Innovative Trends in …
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2016
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