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~institution:"University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business."
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University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
Academy of Economic Studies, School of Marketing
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Graduate School of Management, St. Petersburg State University
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An analysis of Red Bull energy drink and the
strategic
marketing
process during the first 10 years and the energy drink market in South Africa
Koen, Gerhardus Ignatius
-
2008
Red Bull used the
strategic
marketing
process to decide whether to enter the South African market, and from a marketing …
Persistent link: https://www.econbiz.de/10009442095
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