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~institution:"Verlag Dr. Kovač"
~person:"Herstatt, Cornelius"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Customer satisfaction"
~subject:"Innovation"
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B-to-B-Marketing
Customer satisfaction
Innovation
Akzeptanz
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Innovation adoption
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Innovationsakzeptanz
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Kundenzufriedenheit
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Herstatt, Cornelius
Ringle, Christian M.
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Ahlert, Henning
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Verlag Dr. Kovač
Technische Universität Hamburg
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Consumers᾽ technology and innovation adoption and satisfaction
Schubring, Sandra
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2022
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