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~institution:"Verlag Dr. Kovač"
~subject:"Internet marketing"
~subject:"Online retailing"
~subject:"Relationship marketing"
~subject:"USA"
~type_genre:"Case study"
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Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin
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2018
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