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~institution:"Verlag Dr. Kovač"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
~subject:"Sales promotion"
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Konsumentenverhalten
Retail trade
Sales promotion
Absatzmethode
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Digitalisierung
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Digitization
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Einzelhandel
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Innovation
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Innovation adoption
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Innovationsakzeptanz
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Ladengeschäft
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Mobile Anwendung
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Neue Technologie
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Wolpert, Stefan
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Verlag Dr. Kovač
Books on Demand GmbH <Norderstedt>
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Association of National Advertisers
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Courier
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Gestalten <Firma>
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HHL Leipzig Graduate School of Management
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IGI Global
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INSEAD
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Media Economics Institut / Köln
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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Universität Kassel
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Walter de Gruyter GmbH & Co. KG
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Wissenschaftliche Hochschule für Unternehmensführung
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Schriftenreihe Studien zur Wirtschaftsinformatik
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ECONIS (ZBW)
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Technology-based services in retail environments
Wolpert, Stefan
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2021
Persistent link: https://www.econbiz.de/10012621689
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