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~institution:"Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München"
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Chandra, Ambarish
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Cowles Foundation for Research in Economics, Yale University
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Targeted Advertising: The Role of Subscriber Characteristics in
Media
Markets
Chandra, Ambarish
-
Volkswirtschaftliche Fakultät, …
-
2008
This paper seeks to establish the importance of targeted advertising in
media
markets
. Using zip-code level circulation …
Persistent link: https://www.econbiz.de/10005623346
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