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~institution:"Winter Educators' Conference <2002, Austin, Tex.>"
~isPartOf:"Proceedings series / American Marketing Association"
~person:"Evans, Kenneth R."
~subject:"Marketingtheorie"
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
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2002
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