Menkhoff, Lukas; Nikiforow, Marina - Wirtschaftswissenschaftliche Fakultät, Leibniz … - 2008
This paper provides evidence on the hypothesis that many behavioral finance patterns are so deeply rooted in human … finance. Endorsers do, indeed, view markets differently as they regard stronger influences from behavioral biases. However …, when it comes to the perception of one's own behavior the endorsement of behavioral finance becomes almost meaningless …