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~institution:"Wissenschaftliche Gesellschaft für Innovatives Marketing"
~person:"Benkenstein, Martin"
~person:"Diller, Hermann"
~subject:"Competitive strategy"
~subject:"Germany"
~subject:"Theorie"
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Grundprinzipien des Marketing
Diller, Hermann
;
Fürst, Andreas
;
Ivens, Björn Sven
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2011
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3., überarbeitete und erweiterte Auflage
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