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~institution:"Wissenschaftliche Gesellschaft für Innovatives Marketing"
~subject:"Industrie"
~type_genre:"Book section"
~type_genre:"Business report"
~type_genre:"Conference proceedings"
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Wissenschaftliche Gesellschaft für Innovatives Marketing
Deutsches Institut für Wirtschaftsforschung
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Industriesymposium Brandenburg <3, 1994, Rüdersdorf bei Berlin>
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Vom Produkt- zum Dienstleistungsgeschäft : Marketingstrategien für reife Märkte ; [Frühjahrstagung der Wissenschaftlichen Gesellschaft für Innovatives Marketing (WiGIM) ; am 13. Mä...
Diller, Hermann
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2008
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