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~institution:"Workshop on E-Business <10, 2011, Schanghai>"
~subject:"Digital platform"
~subject:"E-commerce"
~subject:"Relationship marketing"
~type_genre:"Konferenzschrift"
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Workshop on E-Business <10, 2011, Schanghai>
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Institut de recherche juridique-André Tunc / Journées <2016, Paris>
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
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Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
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Workshop on E-Business <8, 2009, Phoenix, Ariz.>
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
Shaw, Michael J.
(
ed.
)
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2012
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