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~isPartOf:"(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr."
~person:"Boch, Sonja"
~person:"Klapper, Daniel"
~person:"Meffert, Heribert"
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Boch, Sonja
Klapper, Daniel
Meffert, Heribert
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
Innovatives Markenmanagement
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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CUDARE working paper series
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Die Betriebswirtschaft : DBW
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
-
1995
Persistent link: https://www.econbiz.de/10001327694
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