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~isPartOf:"2006 Business & Economics Society International Conference ; Vol. 1"
~isPartOf:"FZID discussion papers"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of management education : a publication of the Organizational Behavior Teaching Society"
~isPartOf:"Kom / Kommission der Europäischen Gemeinschaften"
~person:"Mavrommatis, Alexis"
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2006 Business & Economics Society International Conference ; Vol. 1
FZID discussion papers
Journal of advertising research
Journal of management education : a publication of the Organizational Behavior Teaching Society
Kom / Kommission der Europäischen Gemeinschaften
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ECONIS (ZBW)
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Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
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