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~isPartOf:"2007 Business & Economics Society International Conference ; Vol. 1"
~language:"eng"
~language:"por"
~language:"swe"
~language:"ukr"
~language:"und"
~person:"Hongcharu, Boonchai"
~subject:"Kommunikation"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Thesis"
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2007 Business & Economics Society International Conference ; Vol. 1
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Word of mouth marketing : a model of personal interactions in integrated marketing communication
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
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2007
Persistent link: https://www.econbiz.de/10003668122
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