Arnade, Carlos Anthony; Calvin, Linda; Kuchler, Fred - Agricultural and Applied Economics Association - AAEA - 2008
In 2006 FDA announced that consumers should not eat fresh spinach in the wake of a large foodborne illness outbreak of E. coli O157:H7. This paper investigates response of consumers to the announcement. We use an AIDS demand model with 5 food safety shock variables and retail scanner data to...