Liu, Yuanyuan; Zeng, Yinchu; Yu, Xiaohua - International Association of Agricultural Economists - IAAE - 2009
Constructing a theoretical framework and using a survey data of 294 customers from 25 supermarkets in Beijing, this paper studies the willingness to pay (WTP) for additive-free Mooncakes in Beijing and finds that age and income are important for WTP for “food safety” in China. Income is...