Capelli, Maria Giacinta; Menozzi, Davide; Arfini, Filippo - European Association of Agricultural Economists - EAAE - 2014
This poster paper aims to investigate the consumers’ preferences and willingness to pay for different quality strategies associated with the designations Prosciutto di Parma PDO. After a qualitative analysis, an on-line choice experiment was conducted on a sample of 250 Italian consumers. A...