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~isPartOf:"20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies"
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product Innovation
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20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies
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20th Biennial Conference of the International Telecommunications Society (ITS): "The Net and the Internet - Emerging Markets and Policies" , Rio de Janeiro, Brazil, 30th-03rd December, 2014
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Empirical study on how social media promotes product innovation
Idota, Hiroki
;
Bunno, Teruyuki
;
Tsuji, Masatsugu
-
International Telecommunications Society (ITS)
-
2014
such as ordered
probit
analysis
. This study finds that consumers' cooperation via social media is indispensable for …
Persistent link: https://www.econbiz.de/10011161201
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