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~isPartOf:"24th European Regional ITS Conference, Florence 2013"
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Hybrid Broadcast Broadband Television (HBBTV)
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Inc.
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The HwaCom Systems
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complementary resources
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resource-based theory of strategic alliances
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transmedia storytelling (TS)
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Hsu, Wen-yi
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Shih, Stone
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International Telecommunications Society (ITS)
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24th European Regional ITS Conference, Florence 2013
24th European Regional Conference of the International Telecommunications Society (ITS): "Technology, Investment and Uncertainty", Florence, Italy, 20th-23rd October, 2013
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ITS Online Event, 14-17 June 2020
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From hybrid TV towards transmedia: Recent marketing advances of the New Media developments
Hsu, Wen-yi
;
Shih, Stone
-
International Telecommunications Society (ITS)
-
2013
Media project achieve resource combinations through the
resource-based
theory
of
strategic
alliances
. To facilitate this …
Persistent link: https://www.econbiz.de/10010954904
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