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~isPartOf:"2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding"
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Apparels
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Brand Loyalty
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Private Store Brands
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Mr.K. Sadasivan Author_Email:
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Zafar, Dr.M. Syed
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rajakumar, Dr.C. Samudhra
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2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding
Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of management research and innovation
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Business ethics and leadership : BEL
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CPD Working Paper
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International Economic Journal
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International journal of applied business and economic research
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International journal of business and globalisation : IJBG
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International journal of innovation science
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International journal of technology marketing : IJTMkt
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Journal for global business advancement : JGBA
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of transnational management : the official journal of the International Management Development Association
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Paradigm : the journal of Institute of Management Technology
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ROLE OF INVOLVEMENT IN PREDICTING LOYALTY BEHAVIOUR OF CONSUMERS TOWARD PRIVATE STORE APPAREL BRANDS – A STUDY IN CHENNAI
Mr.K. Sadasivan Author_Email:
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rajakumar, Dr.C. Samudhra
; …
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2011
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