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~isPartOf:"4. Konferenz Professionelles Wissensmanagement - Erfahrungen und Visionen ; Bd. 1"
~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~language:"deu"
~person:"Roggon, Andreas"
~subject:"Automotive industry"
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Daimler AG
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4. Konferenz Professionelles Wissensmanagement - Erfahrungen und Visionen ; Bd. 1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Einsatz von Instrumenten des analytischen CRM für die Kundenbindung bei der Daimler AG : der Nutzen von Data Mining
Arndt, Dirk
;
Roggon, Andreas
;
Wachter, Nadine
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 685-703)
.
2008
Persistent link: https://www.econbiz.de/10003708659
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