Djokic, Nenad; Grubor, Aleksandar; Milićević, Nikola; … - In: Amfiteatru Economic Journal 20 (2018) 49, pp. 700-716
Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their … business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in … knowledge - food-related lifestyle market segmentation and scales' testings. The results point out to adventurous consumers as …