Fraser, Iain; Bitzios, Michael; Haddock-Fraser, Janet - Agricultural Economics Society - AES - 2010
for a functional ingredient affects consumer food choice. Specifically, we examine consumer attitudes towards bread and … the inclusion of a functional ingredient (eg, inulin), which can be added to bread to increase the quantity and the … analysis of the data reveals that bread type determines choice, and that the inclusion of a functional ingredient yielded …