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~isPartOf:"A reader in marketing communications"
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A reader in marketing communications
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Market-based assets and shareholder value: a framework for analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
A reader in marketing communications
,
(pp. 239-269)
.
2005
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