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~isPartOf:"A reader in marketing communications"
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A reader in marketing communications
Journal of retailing and consumer services
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International journal of retail & distribution management
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Neue Ansätze in Markenforschung und Markenführung
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Marketing letters : a journal of research in marketing
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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Improving marketing strategies for private label products
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection / Business and Economics
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
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