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~isPartOf:"A research agenda for economic psychology"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Breugelmans, Els"
~person:"Brooten, Lisa"
~person:"Ceyp, Michael H."
~person:"Friedrichsen, Mike"
~person:"Hassenzahl, Marc"
~person:"Noort, Guda van"
~subject:"Brand management"
~subject:"Economic psychology"
~subject:"Germany"
~subject:"Innovation"
~subject:"Interactive media"
~subject:"Medienökonomik"
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Breugelmans, Els
Brooten, Lisa
Ceyp, Michael H.
Friedrichsen, Mike
Hassenzahl, Marc
Noort, Guda van
Cauberghe, Verolien
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A research agenda for economic psychology
International journal of advertising : the quarterly review of marketing communications
The Oxford handbook of information and communication technologies
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Wirtschaftspsychologie
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
ERIM report series research in management
1
Internet research
1
Springer eBook Collection
1
SpringerLink / Bücher
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The journal of brand management : an international journal
1
Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
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i-com : journal of interactive media
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ECONIS (ZBW)
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Psychology in product design
Diefenbach, Sarah
;
Hassenzahl, Marc
- In:
A research agenda for economic psychology
,
(pp. 71-86)
.
2019
Persistent link: https://www.econbiz.de/10012101797
Saved in:
2
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
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