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~isPartOf:"ADMAP : for decisionmakers in advertising, marketing, media, planning & research"
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Ambler, Tim
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
International journal of advertising : the quarterly review of marketing communications
10
Business strategy review
7
Centre for Marketing working paper / Centre for Marketing, London Business School
6
Journal of marketing management : MM
6
MSI reports : working paper series
6
Marketing management : a quarterly business management publication of the American Marketing Association
4
Journal of marketing
3
International Journal of Business Performance Management
2
International journal of business performance management
2
International marketing review
2
Journal of advertising research
2
Report / Marketing Science Institute
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australian Journal of Management
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Australian journal of management
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Better regulation
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Business performance measurement : theory and practice
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Business performance measurement : unifying theories and integrating practice
1
Does marketing need reform? : fresh perspectives on the future
1
Environment and Planning C: Government and Policy
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Financial times handbook of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Advertising Research
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Legends in marketing
1
Management decision : MD
1
Manchester Business School - Research - Working Papers
1
Marketing : monthly magazine of the Institute of Marketing
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing intelligence & planning
1
Marketing research : a magazine of management and applications
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Performance management : multidisciplinary perspectives
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Psychology & marketing
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BRAND PORTFOLIOS - A cocktail of opportunity - Recession is not the time to trim brand portfolios, but to expand them, to take advantage of changing consumer behaviours, as example...
Ambler, Tim
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2011
),
pp. 18-20
Persistent link: https://www.econbiz.de/10009186420
Saved in:
2
What will neuroscience do for advertisers? Is brain-scanning the answer to marketers' prayers? Not yet, but the potential is there -- Sometime in the future.
Ambler, Tim
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 24-26
Persistent link: https://www.econbiz.de/10007906601
Saved in:
3
MARKETING METRICS - ROI is dead: Now bury it - How can marketers provide accountability? ROI should not be used as an advertising metric -- It is seriously flawed. Profit and brand...
Ambler, Tim
- In:
ADMAP : for decisionmakers in advertising, marketing, …
39
(
2004
)
8
,
pp. 43-45
Persistent link: https://www.econbiz.de/10006755088
Saved in:
4
WASTE IN ADVERTISING - Advertisers should seek to increase wastage - Perceived quality in advertising can be improved by conspicuous waste
Ambler, Tim
- In:
ADMAP : for decisionmakers in advertising, marketing, …
35
(
2000
)
2
,
pp. 14-18
Persistent link: https://www.econbiz.de/10006778198
Saved in:
5
Advertising and profit growth At the end of the day, the only way to be clear on brand equity is to model it and test it. The concept is reviewed, the model outlined - and a test w...
Ambler, Tim
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
5
,
pp. 20-24
Persistent link: https://www.econbiz.de/10006786794
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