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~isPartOf:"ADMAP : for decisionmakers in advertising, marketing, media, planning & research"
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
Industrial marketing management : the international journal for industrial and high-tech firms
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BEST PRACTICE - Measuring sales performance - Why focusing solely on financial indicators isn't the best way to judge performance, and how setting unrealistic targets is demotivati...
Marcos, Javier
;
Franco, Monica
;
Kerr, Peter
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 48-49
Persistent link: https://www.econbiz.de/10010094276
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2
BEST PRACTICE - Marketing pharmaceuticals - How pharmaceutical companies can rethink their customer relationships and renew their promotion efforts.
Wilson, Hugh
;
Marcos, Javier
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2011
),
pp. 46-48
Persistent link: https://www.econbiz.de/10009812881
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