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~isPartOf:"AHRC / ESRC religion and society series"
~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Advances in marketing, customer relationship management, and E-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu"
~person:"Melewar, T. C."
~person:"Powell, Shaun"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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AHRC / ESRC religion and society series
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
European journal of marketing : EJM
The journal of brand management : an international journal
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
Qualitative market research : an international journal
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ECONIS (ZBW)
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Branding and the marketing of technological and industrial products
Melewar, T. C.
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contributor
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2010
Persistent link: https://www.econbiz.de/10003990909
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Special issue: Corporate marketing and the branding of the organisation
Powell, Shaun
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003541526
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