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~isPartOf:"AHRC / ESRC religion and society series"
~isPartOf:"Advances in marketing, customer relationship management , and e-services (AMCRMES) book series"
~isPartOf:"Advances in marketing, customer relationship management, and E-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Marketingtheorie"
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Search: subject_exact:"Marketingpolitik"
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Brand management
Markenführung
Marketingtheorie
Marketing management
192
Marketingmanagement
192
Marketing
79
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
32
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32
Markenartikel
30
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28
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28
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28
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22
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22
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Balmer, John M. T.
5
Gómez-Suárez, Mónica
2
Hirvonen, Saku
2
Kitchen, Philip J.
2
Laukkanen, Tommi
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Reijonen, Helen
2
Sok, Phyra
2
Urde, Mats
2
Abimbola, Temi
1
Abratt, Russell
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles S.
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Balmer, John M.T.
1
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1
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1
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1
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1
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1
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Chen, Junsong
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1
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1
Chou, Naichieh
1
Chou, Ting-jui
1
Colton, Deborah A.
1
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1
Delgado-Ballester, Elena
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AHRC / ESRC religion and society series
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
European journal of marketing : EJM
The journal of brand management : an international journal
SpringerLink / Bücher
77
Journal of business research : JBR
59
The journal of product & brand management
37
Journal of marketing management : MM
34
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
33
Springer eBook Collection / Business and Economics
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of macromarketing : examining the interactions among markets, marketing, and society
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
24
Journal of retailing and consumer services
21
Springer eBook Collection
21
AMS review : official publication of the Academy of Marketing Science
20
Journal of historical research in marketing
19
Journal of marketing communications
19
Marketing theory
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Lehrbuch
17
Journal of marketing
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of macromarketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Marketing intelligence & planning
14
Legends in marketing
13
The marketing review
13
Gabler Edition Wissenschaft
12
International marketing review
12
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
11
Springer eBook Collection / Business and Management
11
The journal of business & industrial marketing
11
Journal of retailing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Routledge studies in marketing
10
Business horizons
9
Journal of Islamic marketing : JIMA
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
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ECONIS (ZBW)
81
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
4
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
5
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
6
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
7
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
8
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
9
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
10
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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