Himel, Md. Tanvir Alam; Ashraf, Shahrin; Bappy, Tauhid Ahmed - In: South Asian journal of marketing 2 (2021) 1, pp. 72-96
Purpose - While the usage of mobile financial services (MFSs) is increasing rapidly in developing countries, research on users’ attitudes and behavioral intention to adopt MFS is limited. Thus, this study aims to investigate customers’ attitudes and intentions to adopt MFS from a Bangladeshi...