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~isPartOf:"AMA educators' proceedings"
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
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04.08.1990
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Industrial marketing management : the international journal for industrial and high-tech firms
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Legends in marketing
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Marketing theory and applications
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Journal of historical research in marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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Proceedings series / American Marketing Association
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The impact of theory on representations of the consumer and the marketing organisation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Major theoretical debates and contemporary issues in marketing theory
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Springer eBook Collection / Business and Management
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The marketing book
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Zeszyty naukowe
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wi - Wirtschaft
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Always learning
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Berichte aus der Betriebswirtschaft
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Critical marketing : defining the field
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Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A.
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contributor
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2010
Persistent link: https://www.econbiz.de/10003976560
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Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
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1990
Persistent link: https://www.econbiz.de/10000837433
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