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Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
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Marketingmanagement
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Theorie
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Theory
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USA
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United States
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07.08.1988
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Belk, Russell W.
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Douglas, Susan P.
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Frazier, Gary L.
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American Marketing Association
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Summer Educators' Conference <1983, Dearborn, Mich.>
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Summer Educators' Conference <1984, Chicago, Ill.>
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Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
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Summer Educators' Conference <1987, Toronto>
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AMA educators' proceedings
SpringerLink / Bücher
398
Europäische Hochschulschriften / 5
142
Journal of business research : JBR
121
Springer eBook Collection
119
Industrial marketing management : the international journal for industrial and high-tech firms
94
Springer eBook Collection / Business and Economics
92
Gabler Edition Wissenschaft
75
Lehrbuch
75
European journal of marketing : EJM
71
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Journal of marketing
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
53
Arbeitspapier / Institut für Marketing, Universität Mannheim
47
Hamburger Schriften zur Marketingforschung
47
Journal of business-to-business marketing
43
Research
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of historical research in marketing
39
Marketing intelligence & planning
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Journal of macromarketing
38
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
38
Schriftenreihe Schwerpunkt Marketing
36
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
Journal of Islamic marketing : JIMA
32
Premier reference source
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Marketing : ZFP ; journal of research and management
31
Journal of research in marketing and entrepreneurship : JRME
30
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
29
Journal of strategic marketing
29
Neue betriebswirtschaftliche Forschung : Nbf
29
Schriften zum Marketing
29
Journal of advertising research
28
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ECONIS (ZBW)
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1
Efficiency and effectiveness in marketing
Frazier, Gary L.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000810618
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2
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
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3
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
4
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
5
1984 AMA educators' proceedings
Belk, Russell W.
(
contributor
)
-
American Marketing Association
-
1984
Persistent link: https://www.econbiz.de/10001548951
Saved in:
6
1983 AMA educators' proceedings
Murphy, Patrick E.
(
contributor
)
-
American Marketing Association
-
1983
Persistent link: https://www.econbiz.de/10001477602
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