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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~person:"Ko, Wai Wai"
~subject:"Cause-related marketing"
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AMS review : official publication of the Academy of Marketing Science
Approaches to financing social entrepreneurship
Customer-centric marketing strategies : tools for building organizational performance
Journal of business ethics : JOBE
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An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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