//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Global journal of business management : GJBM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand extensions"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand extensions
Brand extension
12
Markentransfer
12
Brand management
8
Markenführung
8
Brand image
7
Markenimage
7
Consumer behaviour
6
Konsumentenverhalten
6
Sponsoring
5
Sponsorship
5
Advertising effects
2
Brand
2
Markenartikel
2
New product development
2
Produktentwicklung
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
Werbewirkung
2
2018 PyeongChang Winter Games
1
Advertising
1
Advertising planning
1
Arbeitsgruppe
1
Athletes
1
Bewertung
1
Brand Measurement
1
Brand equity
1
Career development
1
Celebrity endorsement
1
Celebrity-Werbung
1
Co-branding
1
Conceptual framework
1
Confectionery
1
Constraints
1
Consumer evaluations
1
Corporate reputation
1
Country of origin
1
Definition
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
John, Deborah Roedder
1
Malik, Ruchi
1
Sarial-Abi, Gülen
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
Global journal of business management : GJBM
International journal of advertising : the quarterly review of marketing communications
International journal of sport management and marketing : IJSMM
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of sports marketing & sponsorship
1
International marketing review
1
Journal of Indian business research
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of strategic marketing
1
Marketing theory
1
Measuring business excellence : the journal of organizational performance management
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer evaluation of brand extensions
Malik, Ruchi
- In:
Global journal of business management : GJBM
12
(
2018
)
1
,
pp. 104-112
Persistent link: https://www.econbiz.de/10011961841
Saved in:
2
Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
Saved in:
3
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->