//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Wulf, Linda"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
1
Brand image
1
Brand management
1
Co-branding
1
Conceptual framework
1
Country of origin
1
Endorsement
1
Halo
1
Literature review
1
Markenführung
1
Markenimage
1
Markentransfer
1
Spillover effect
1
Spillover effects
1
Spillover-Effekt
1
Sponsoring
1
Sponsorship
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Wulf, Linda
Dens, Nathalie
2
Liu, Jonathan
2
Pelsmacker, Patrick de
2
Wilson, Jonathan A. J.
2
Alguacil, Mario
1
Baek, Tae Hyun
1
Byun, Jinsu
1
Cheong, Yunjae
1
Choi, Kyu Ha
1
Ellis, Dana
1
Faupel, Ulya
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Holzmüller, Hartmut H.
1
John, Deborah Roedder
1
Kim, Kihan
1
King, Karen Whitehill
1
Köcher, Sören
1
Leopkey, Becca
1
Moreno, Ferran Calabuig
1
Raufeisen, Xenia
1
Santos, Manuel Alonso dos
1
Sarial-Abi, Gülen
1
Stout, Patricia A.
1
Zinn, Kathleen
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
International journal of advertising : the quarterly review of marketing communications
International journal of sport management and marketing : IJSMM
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->