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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of business and globalisation : IJBG"
~person:"Pons, Frank"
~subject:"Konsumentenverhalten"
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AMS review : official publication of the Academy of Marketing Science
International journal of business and globalisation : IJBG
The journal of product & brand management
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
2
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
Saved in:
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