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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International marketing review"
~isPartOf:"Journal of international consumer marketing"
~person:"Holzmüller, Hartmut H."
~subject:"Markentransfer"
~subject:"Spillover effect"
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AMS review : official publication of the Academy of Marketing Science
International marketing review
Journal of international consumer marketing
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Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
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