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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"The Routledge companion to contemporary brand management"
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Brand management
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AMS review : official publication of the Academy of Marketing Science
The Routledge companion to contemporary brand management
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
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Journal of strategic marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
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Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
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Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
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Journal of the Academy of Marketing Science
83
Journal of marketing
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Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Tourism management : research, policies, practice
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International marketing review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Cogent business & management
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Qualitative market research : an international journal
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Journal of global marketing
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Journal of marketing research : JMR
55
International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Marketing as problem solver : in defense of social responsibility
Martin, Kelly D.
;
Burpee, Stasha
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 44-51
Persistent link: https://www.econbiz.de/10013401675
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2
Community based brand equity as brand culture : advancing brand equity conceptualization for a connected world
Purani, Keyoor
;
Jeesha, Krishnan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10013401680
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3
Legendary luxury brands : inventing the future by reaching to the past
Carpenter, Gregory S.
;
Barlier, Xavier
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10012819697
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4
Managing creatively-inspired brands : a commentary and research direction
Dion, Delphine
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 471-473
Persistent link: https://www.econbiz.de/10012819698
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5
How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka
;
Schlegelmilch, Bodo B.
;
Houston, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
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6
For service innovation in end-of-life care, branding and messaging matter
Stuart, Brad
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 110-114
Persistent link: https://www.econbiz.de/10012113578
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7
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
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8
A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
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9
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
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10
The self-concept life cycle and brand perceptions : an interdisciplinary perspective
Gonzalez-Jimenez, Hector
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011741535
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