//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Market research"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Market research
Relationship marketing
Brand equity
1
Brand image
1
Consumer behaviour
1
Experiential value
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Pleasure
1
Product design
1
Produktgestaltung
1
Social value
1
Social values
1
Soziale Werte
1
Usability
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Balmer, John M. T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Jaworski, Bernard J.
5
Kohli, Ajay Kumar
3
Berthon, Pierre R.
2
Carpenter, Gregory S.
2
Pitt, Leyland F.
2
Agarwal, James
1
Akaka, Melissa Archpru
1
Akhavannasab, Sanam
1
Alexander, Matthew
1
Ansary, Adel I. el-
1
Araujo, Luis
1
Barlier, Xavier
1
Baumann, Jasmin
1
Bergvist, Lars
1
Burpee, Stasha
1
Cluley, Robert
1
Crecelius, Andrew T.
1
Dantas, Danilo C.
1
Dash, Satyabhushan
1
De Keyser, Arne
1
Dion, Delphine
1
Eisingerich, Andreas B
1
Faupel, Ulya
1
Gallan, Andrew S.
1
Ghanbarpour, Tohid
1
Gill-Simmen, Lucy
1
Gonzalez-Jimenez, Hector
1
Gonzalez-Padron, Tracy
1
Green, William
1
Gustafsson, Anders
1
Gürhan-Canli, Zeynep
1
Güzel, Zeynep Müge
1
Hannah, David
1
Hayran, Ceren
1
Helkkula, Anu
1
Holzmüller, Hartmut H.
1
Houston, Michael J.
1
Hütten, Antje S. J.
1
Jeesha, Krishnan
1
John, Deborah Roedder
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
The journal of brand management : an international journal
16
Review of marketing research
11
Journal of business research : JBR
7
SAGE library in marketing
7
Working paper series / Bradford University School of Management
7
International journal of advertising : the quarterly review of marketing communications
5
Corporate communications : an international journal
3
Fundamentals of marketing research ; Vol. 1
3
International journal of advertising : the review of marketing communications
3
Review of Marketing Research Ser.
3
European journal of marketing : EJM
2
Foundations of corporate heritage
2
Fundamentals of marketing research ; Vol. 6
2
International marketing review
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of general management
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Legends in marketing
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising in new formats and media : current research and implications for marketers
1
Always learning
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Digital advertising : theory and research
1
Emerald insight
1
Engaging consumers through branded entertainment and convergent media
1
Facets of corporate identity, communication, and reputation
1
Fundamentals of marketing research ; Vol. 4
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International business, not as usual
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->