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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Bauer, Hans H."
~person:"Kotler, Philip"
~person:"Sheth, Jagdish N."
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Bauer, Hans H.
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AMS review : official publication of the Academy of Marketing Science
Legends in marketing
17
wi - Wirtschaft
6
Legends in strategic marketing
5
Always learning
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Journal of business economics : JBE
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
The Prentice-Hall series in marketing
2
wi / wirtschaft
2
wi wirtschaft
2
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of relationship marketing
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : ZFP ; journal of research and management
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing theory
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
McGrawHill education
1
Pearson Global edition
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Pearson one
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Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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