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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Habel, Johannes"
~person:"Lee, Nick"
~person:"Marshall, Greg W."
~subject:"Consumer behaviour"
~subject:"Leadership"
~subject:"Verkaufspersonal"
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AMS review : official publication of the Academy of Marketing Science
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A theory of predictive sales analytics adoption
Habel, Johannes
;
Alavi, Sascha
;
Heinitz, Nicolas
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 34-54
Persistent link: https://www.econbiz.de/10014327814
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