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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
~person:"Palmatier, Robert W."
~person:"Töpfer, Armin"
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Herrmann, Andreas
Kumar, V.
Palmatier, Robert W.
Töpfer, Armin
Jaworski, Bernard J.
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AMS review : official publication of the Academy of Marketing Science
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Journal of marketing
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Journal of the Academy of Marketing Science
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Journal of international marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Handbook of business-to-business marketing
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Handbook of research on customer equity in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
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