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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Conjoint-Analyse"
~subject:"Market research"
~subject:"Marketing"
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Huber, Frank
Malhotra, Naresh K.
Ferrell, Odies C.
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AMS review : official publication of the Academy of Marketing Science
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
16
Review of marketing research
14
Reihe: Marketing : MAR
13
SpringerLink / Bücher
8
SAGE library in marketing
7
Gabler Edition Wissenschaft
6
Legends in marketing
5
Wissenschaftliche Arbeitspapiere / F
5
Review of Marketing Research Ser.
4
Springer eBook Collection / Business and Economics
4
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Psychology & marketing
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
2
Always learning
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Fundamentals of marketing research ; Vol. 4
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of automotive technology and management : IJATM
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International marketing review
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Journal of economic psychology : research in economic psychology and behavioral economics
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An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
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